08:00 - 08:30 |
Προσέλευση |
08:30 - 09:00 |
Χαιρετισμοί Συνεδρίου
IAB Hellas
Εκπρόσωπος της Forthnet
Boussias Communications |
09:00 - 09:45 |
Best of UK Case Studies
Guy Philipson
CEO, IAB UK |
09:45 - 10:15 |
Best of Belgium Case Studies
Alain Heureux
President, IAB Belgium |
10:15 - 10:35 |
"Who is in charge now?" A study into the world of media models and their evolving communication with the customer
Arend Hendriks
Regional Manager for Microsoft Online Services, Central and Eastern Europe |
10:35 - 10:50 |
"A good site is not ... enough"
Philip Nielsen
Διευθύνων Σύμβουλος, Creative Marketing |
10:50 - 11:30 |
Coffee Break |
11:30 - 11:50 |
"Providing the best experience for users and advertisers in a Web 2.0 world"
George Hadjigeorgiou
General Manager of Communications Products, Yahoo! Europe |
11:50 - 12:00 |
"Start Spreading the news..."
Μαρία Τζάννου
Applications Development & Interactive Marketing Product Manager, FORTHnet
|
12:00 - 12:30 |
"Test! Learn! Deploy!: A key to digital marketing"
Hugues Rey
Head of Digital, Initiative EMEA |
12:30 - 12:45 |
"Στις υπηρεσίες της αυτού ψηφιακής μεγαλειότητας"
Πάνος Σαμπράκος
Director of Interactive Services, OgilvyOne Worldwide, Athens |
12:45 - 12:55 |
"Marketing & Advertising using mobile phones"
Παντελής Μπακής
Product Manager Mobile Υπηρεσιών, eBusiness Services FORTHnet
|
12:55 - 14:25 |
Lunch Break |
14:25 - 14:45 |
"Η OTENET εκπαιδεύει online ... και αποτελεσματικά!"
Παναγιώτης Μπαλέζος
Sales & Marketing Director, Consumer Services OTENET |
14:45 - 15:10 |
How Chatvertising and Consumer-driven Content Generates Buzz: A case on "The On-line Marketing of BeoSound 3"
Kim Moeller
Global eMarketing Manager, Bang & Olufsen |
15:10 - 15:25 |
"Rich media: Trends and opportunities"
Richard Kidd
Director Sales Rich Media EMEA DoubleClick
|
15:25 - 15:40 |
"Optimise Search Marketing campaigns and increase ROI"
Gerald Sauvageon
Senior Sales Manager EMEA, DoubleClick |
15:40 - 15:55 |
"Distance Shopping goes Multi-Channel. La Redoute Hellas: How to convert from traditional Mail Order to On-Line Shopping"
Σπύρος Κουτσουλιάνος
Marketing & Customer Service Director, La Redoute |
15:55 - 16:35 |
Coffee Break |
16:35 - 16:55 |
"EKO Mundobasket campaign"
Κωνσταντίνος Παπουτσής
Διευθυντής Υπηρεσιών Προστιθέμενης Αξίας, Velti |
16:55 - 17:05 |
Μαίρη Συμοπούλου
Marketing Manager, KLM Airlines
|
17:05 - 17:35 |
"Generating Sales and Leads through Search in the Finance Market"
Michal Lorenc
Vertical Sales Manager, Google EMEA |
17:35 - 17:50 |
"The future of web analytics"
Wolfgang Allisat
Director of Sales EMEA, Omniture Inc. |
