Παρουσιάσεις Ομιλητών

Best of UK Case Studies

Guy Philipson, CEO, IAB UK

"Best of Belgium Case Studies"

Alain Heureux, President, IAB Belgium

"Who is in charge now?" 
A study into the world of media models and their evolving communication with the customer

Arend Hendriks, Regional Manager for Microsoft Online Services, Central and Eastern Europe

"A good site is not ... enough"

Philip Nielsen, Διευθύνων Σύμβουλος, Creative Marketing

""Providing the best experience for users and advertisers in a Web 2.0 world"

George Hadjigeorgiou, General Manager of Communications Products, Yahoo! Europe

"Start Spreading the news..."

Μαρία Τζάννου, Applications Development & Interactive Marketing Product Manager, FORTHnet

"Test! Learn! Deploy!: A key to digital marketing"

Hugues Rey, Head of Digital, Initiative EMEAhugues_rey.zip (ppt)

"Στις υπηρεσίες της αυτού ψηφιακής μεγαλειότητας"

Πάνος Σαμπράκος, Director of Interactive Services, OgilvyOne Worldwide

"Marketing & Advertising using mobile phones"

Παντελής Μπακής, Product Manager Mobile Υπηρεσιών, eBusiness Services, FORTHnet

"Η OTENET εκπαιδεύει online ... και αποτελεσματικά!"

Παναγιώτης Μπαλέζος, Sales & Marketing Director, Consumer Services, OTENET

balezos.zip (ppt)

How Chatvertising and Consumer-driven Content Generates Buzz: A case on "The On-line Marketing of BeoSound 3"

Kim Moeller, Global eMarketing Manager, Bang & Olufsen

"Optimise Search Marketing campaigns and increase ROI"

Gerald Sauvageon, Senior Sales Manager EMEA, DoubleClickgerald_sauvageon.zip (ppt)

"Distance Shopping goes Multi-Channel. La Redoute Hellas: How to convert from traditional Mail Order to On-Line Shopping"

Σπύρος Κουτσουλιάνος, Marketing & Customer Service Director, La Redoute koutsoulianos.zip (ppt)

"EKO Mundobasket campaign"

Κωνσταντίνος Παπουτσής, Διευθυντής Υπηρεσιών Προστιθέμενης Αξίας, Velti

Μαίρη Συμοπούλου, Marketing Manager, KLM Airlines

mairi_simopoulou.zip (ppt)

"The future of web analytics"

Wolfgang Allisat, Director of Sales EMEA, Omniture Inc

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